User Engagement

Engagement marketing

is the intentional, strategic process of creating engaging content that’s designed to generate meaningful interactions between your brand and your target customer.

In other words, you aren’t just shouting a message at people and hoping they read it. Engagement marketing, which is sometimes called “experiential marketing” or “event marketing,” is exactly what it sounds like: a type of marketing where you encourage the customer or lead to become involved, or engaged, in the brand experience.