E-mail Marketing

Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and consistently winning out over all other marketing channels, it is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

E-mail Marketing UI

Procedure for Email Campaign

  • Configure User Group in User Management. See Create User Group link
  • Create an Email campaign in the New Email Campaign interface


User Group needs to be configured in the ‘HOTSPOT USERS > User Management > User Group tab‘ before configuring Email Marketing. See Create User Group link.
User can build a group by filtering based on the criteria (Ex: a group of users with the email-id domain=”@gmail“).

SMTP Server Settings is configured with ransnet SMTP setting, user can re-configure the same in ‘ADMIN > General‘, Application Setting tab.

User can navigate to ‘HOTSPOT USERS > User Engagement‘ and select the Email Marketing tab to configure a new email campaign.

The User group and the Templates are the 2 main configurations to be configured before creating a new email for the campaign. The email marketing interface allows user to choose a pre-configured template by clicking on the button or can also click on the button to create a template from scratch.

Image 1 : Email Marketing Interface

The key fields of Email Marketing interface section are summarized below:

S/NBtn’s / FieldsDescription
01Create a new email campaign
02Sample template to use for email marketing
03User can create a user-designed template
05User can enable/disable the Fields (Columns Heading), like Campaign, Group Name, Content, etc.
06No of rows to be displayed, which is configurable
07CampaignDisplays the campaign name created by a user in the ‘Email Campaign Details > Subject‘ field.
08Group NameThe user group mapped to the relevant campaign.
09ContentUser can view the design of the email campaign
10Send DateStarting date of the email campaign
11Set ByThe email campaign created user (Login user name)
12StatusStatus of the campaign
13Action, Use can edit, enable/disable or delete the campaign.
Table 1 : Email Marketing fields display interface

Create New Email

Click the button to opens up the ‘NEW EMAIL CAMPAIGN‘ interface to configure the email campaign, use the Tabel 2 as a reference

Image 2 : New Email Campaign Interface

The key fields of New Email section are summarized below:

01.Send OptionConsist of two options
Send immediately: Start sending emails immediately after the ‘Save Email‘ button is clicked.
On specific date and time: Starts on a specific date and time
02.Add Group RecipientSelect the User Group to whom the email campaign has to be sent.
03.Custom Email AddressAdd email-id out of the User Group.
Info: Use a comma in between each email ids
04.SubjectEmail subject heading
05.CampaignSelect the email template.
Table 2 :