Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and consistently winning out over all other marketing channels, it is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
E-mail Marketing UI
Procedure for Email Campaign
- Configure User Group in User Management. See Create User Group link
- Create an Email campaign in the New Email Campaign interface
User Group needs to be configured in the ‘HOTSPOT USERS > User Management > User Group tab‘ before configuring Email Marketing. See Create User Group link.
User can build a group by filtering based on the criteria (Ex: a group of users with the email-id domain=”@gmail“).
SMTP Server Settings is configured with ransnet SMTP setting, user can re-configure the same in ‘ADMIN > General‘, Application Setting tab.
User can navigate to ‘HOTSPOT USERS > User Engagement‘ and select the Email Marketing tab to configure a new email campaign.
The User group and the Templates are the 2 main configurations to be configured before creating a new email for the campaign. The email marketing interface allows user to choose a pre-configured template by clicking on the button or can also click on the button to create a template from scratch.
The key fields of Email Marketing interface section are summarized below:
|S/N||Btn’s / Fields||Description|
|01||Create a new email campaign|
|02||Sample template to use for email marketing|
|03||User can create a user-designed template|
|05||User can enable/disable the Fields (Columns Heading), like Campaign, Group Name, Content, etc.|
|06||No of rows to be displayed, which is configurable|
|07||Campaign||Displays the campaign name created by a user in the ‘Email Campaign Details > Subject‘ field.|
|08||Group Name||The user group mapped to the relevant campaign.|
|09||Content||User can view the design of the email campaign|
|10||Send Date||Starting date of the email campaign|
|11||Set By||The email campaign created user (Login user name)|
|12||Status||Status of the campaign|
|13||Action||, Use can edit, enable/disable or delete the campaign.|
Create New Email
Click the button to opens up the ‘NEW EMAIL CAMPAIGN‘ interface to configure the email campaign, use the Tabel 2 as a reference
The key fields of New Email section are summarized below:
|01.||Send Option||Consist of two options|
Send immediately: Start sending emails immediately after the ‘Save Email‘ button is clicked.
On specific date and time: Starts on a specific date and time
|02.||Add Group Recipient||Select the User Group to whom the email campaign has to be sent.|
|03.||Custom Email Address||Add email-id out of the User Group.|
Info: Use a comma in between each email ids
|04.||Subject||Email subject heading|
|05.||Campaign||Select the email template.|